Why is sustainability so important?
…because it is who we are. Sustainability is the inherent property of all humans that longs for balance with one another and mother-nature…to effortlessly work with each other and the environment to achieve an equilibrium of coexistence.
Sustainability is based in the reality of ‘what is good for you, is good for me’. The notion that: if every person, plant, and animal around you is healthy and happy, then you will be healthy and happy too. Why is this true? …because everything in our existence is interconnected. So when ‘other people or objects’ around you are healthy or sick, you experience their corresponding health or sickness.
Sounds far-fetched, right? But before you discard it as idealistic thought, let’s throw some science into the mix. In the early 1920’s quantum physicist Werner Heisenberg introduced a principal so profound that most of science and society even today has yet to come to grips with it. Heisenberg’s discovery states that there is no difference between the ‘observed’ and the ‘observer’. In laymen’s terms, it means everything is one…we all the same thing…all particles are connected to all other particle in the universe.
How about if the honorable Albert Einstein chimes in?…
“A human being is a part of the whole called by us ‘universe’ – a part limited in time and space. He experiences himself, his thoughts and feeling as something separated from the rest— a kind of optical delusion of his consciousness. This delusion is a kind of prison for us, restricting us to our personal desires and to affection for a few persons nearest to us. Our task must be to free ourselves from this prison by widening our circle of compassion to embrace all living creatures and the whole of nature in its beauty.”
“Our separation of each other is an optical illusion.”
Simple put…our task is to be sustainable.
Unfortunately our day to day living—call it society, economy, the system —decouples us from our longing for balance with one another and nature…our longing to be sustainable. The personal and societal void that is created from not be sustainable, not being connected, is being felt more and more around the world today. But out of this void courageous people and businesses are arising. More and more generations (especially the Millennial’s), individuals, and companies are become more and more purpose-based…more and more sustainable. We are realizing that the status quo way of ‘business as usual’ is only making the void larger, and therefore many are naturally gravitating away from the norm and moving towards ’ human-nature’.
This is why it feels so good to be a purpose-driven person and/or company, because it fills the void the decoupling has created, and helps heal our surroundings which in turn heals us. Purpose-driven means you are striding to make the world a better place in your day to day life and/or business, which is another way of saying sustainability-driven. Sustainability is imbedded into each and every one of us…we are inherently designed to leave this place better than we found it. We are innately coded to be purposed-based…to be sustainability-based…with a task to effortlessly work with each other and the environment to achieve an equilibrium of coexistence.
Scott Flynn is the Owner and Founder of Flynner Homes Design+Build. Flynner is a sustainability-based firm specializing in the design and construction of healthy, high-performance homes. Scott has a B.S. in Chemical Engineering from the University of Idaho.